Market Audit and Competitive Market Analysis - 5771 Words

III. Market Audit and Competitive Market Analysis Guideline I. Introduction The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed. Each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends. It’s the broad spectrum of ever-changing co lections that keep Topshop ahead of the style game. Mainline Topshop’s Mainline range†¦show more content†¦The District is known to be one of the best places to shop for clothing, accessories, cosmetics and shoes for low prices. Many clothing companies manufacture their clothing in the Fashion District, such as American Apparel and Andrew Christian. Fashion District, Pico Santee The Fashion District also features Santee Alley, a heavily populated back alley shopping path between Maple and Santee Streets, stretching from Olympic Boulevard to Pico Boulevard. This alley is notorious for being home to a large concentration of counterfeiters trying to sell a variety of faux designer goods, ripped DVDs, and other stolen or bootleg items. Similarly, the alley is also known for its illegal trade in live animals, which has been criticized by animal rights activists as cruel. Despite this, there are also many reputable and honest merchants in the alley. 1. Geographical region(s) The product will be introduced in Los Angeles which is the most populous city in California and the second most populous in the United States, with a population of 3.8 million on a land area of 498.3 square miles (1,290.6 km2). 2. Forms of transportation and communication available in that (those) region(s) Freeways and Highways The city and the rest of the Los Angeles metropolitan area is served by an extensive network of freeways and highways. Despite the congestion in the city, the mean travel time for commuters in Los Angeles is shorter than other major cities, including New YorkShow MoreRelatedMarket Audit and Competitive Market Analysis4258 Words   |  18 PagesMarket Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were for malaria andRead MoreMarketing Audit933 Words   |  4 Pagesmarketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an â€Å"internal and external† form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The â€Å"external† audit considersRead MoreA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesset manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carry out comprehensive audit understanding of their various operations. As a result, this has presented big margins between companies that constantly integrate market audit in their operations and those that do not (Wilson, 2002). Moreover, it is evident that efficient marketing managers need to appreciate market audit significance to the company’s effectiveRead MoreMarketing Plan Structure Acc to Jobber1628 Words   |  7 PagesSummary 3. Business Mission 4. External Marketing Audit Macroenvironment The Market Competition 5. Internal Marketing Audit Operating Results Strategic Issues Analysis Marketing Mix Effectiveness Marketing Structures and Systems 6. SWOT Analysis 7. Marketing Objectives Strategic Thrust Strategic Objectives 8. Core Strategy Target Market(s) Competitor Targets Competitive Advantage 9. Marketing Mix Decisions Product Read MoreMarketing Audit : The World s Top Hotel Administrator And Business Sector Essay1334 Words   |  6 Pagesdifferent analysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion more accurately . Marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities with a view to identifying key strategic issues, problem areas and opportunities. Market planningRead MoreMarketing Plan827 Words   |  4 PagesEnvironment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, Implementation Plan is vital!!) 6. AreRead MoreExamining Organizational Development and Business Strategy: Case Study of Skoda1021 Words   |  4 Pagesfollowed by an evaluation of one of the strengths of Skoda Company and how the company can benefit from this strength. The importance of organizational development in light of SWOT analysis and strategic planning is also discussed. Keywords: organizational development, Skoda, company, business, strategies, SWOT analysis, process, and concept. Skoda Case Study: Skoda is a company that was founded in 1925 after two keen cyclists successful designed and created their own bicycle. Following thisRead MoreEssay on A Competitive Audit of Nestles Milo1510 Words   |  7 PagesA Competitive Audit of Nestles Milo I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because I’m going to need to produce a good analysis on the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes I will not be able to identify, which strategy is appropriate. I am going to produce a SWOT analysis to find outRead MoreRetail Marketing Strategy786 Words   |  4 PagesRetail Marketing Strategy 1. What is retail strategy ? 2. How can retailer build a sustainable competitive advantage ? 3. What steps do retailers go through to develop a strategy ? 4. What different strategic growth opportunities can retailers pursue ? 5. What retailers are best positioned to become global retailers ? Retail Strategy - is a statement identifying.. Target Market - is the market segment(s) toward which the retailer plans to focus its resources and retail mix. Retail FormatRead MoreThe Marketing Audit - Download Ppt — Presentation Transcript1638 Words   |  7 PagesMore†¦ The Marketing Audit - Download PPT — Presentation Transcript †¢ 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities †¢ 2. Definition â€Å" the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats† The marketing plan

Why I Hate Group Projects - 1654 Words

Why I Hate Group Projects: A Memoire At this point in my educational career, I now possess a clear conversance of what my strengths and weaknesses are when it comes to successfully completing my courses. Though I believe myself to be a generally pleasant person and have never been one to shy away from social interactions—well, most of the time—working in a group, regardless of what the project may entail, has never been a skill set I embody for a plethora of reasons. Though it was no less than expected, being that the course’s title includes the words â€Å"Social Relationships and Groups,† I was truthfully more than a little disappointed to see our syllabus outline an upcoming group project and immediately started dreading the inevitable. That being said, I want to clarify that my distaste for working in groups is limited only to class assignments on which a substantial part of my grade depends. Past experiences (stretching far back from my middle and high school years to now entering my fourth year in university), however, aide to prove that for me, relying on others for my own academic success—however slight that dependence maybe and regardless of my relation to the one person or overall group—has never quite panned out agreeably in the end. Taking this into account, I solemnly decided to face this project with an open-mind and disassociate myself from preexisting prejudice towards group projects, which ultimately allowed for a slightly more pleasant experience than I firstShow MoreRelatedConservatism, By Moises Kaufman And The Tectonic Theater Project1722 Words   |  7 Pageswho oppose it to preserve a detestable status quo. The play The Laramie Project by Moises Kaufman and the Tectonic Theater Pro ject introduces some of those people who live in the quiet town of Laramie, Wyoming. It has been 18 years since the brutal murder of Matthew Shepard, a gay resident of Laramie. After that tragedy, has anything changed? One answer comes from Laramie resident Rebecca Hilliker who states in The Laramie Project: Ten Years Later by Moises Kaufman that, â€Å"On the surface things haveRead MoreLgbt Original Oratory.974 Words   |  4 PagesI can walk through the halls of my school and get shot dirty looks, pushed, shoved, and cussed at. You would think that I had done something personally to them, but its only one thing. The fact I am a lesbian. Unfortunately, this is the reality for me, and thousands of other teens across the United States. The only reason why they are isolated, beaten, and rejected as a whole, is because Sally likes Jane, and Jessie just wants to be Jessica. The bullying of lesbian, gay, bisexual, and transgenderRead MoreGeorge Orwell s Nineteen Eighty Four1651 Words   |  7 PagesPreface I was learning about different types of governments in World Geography class and I was particularly interested with this topic. The novel Nineteen Eighty-Four perfectly fits my interest since it’s about governments and propagandas. As a result, I chose my research question to be: â€Å"How and why does the Party use propaganda? How does this compare to some of the modern propagandas used across the world during not only World War II but during current times as well?†. The novel Nineteen Eighty-FourRead MoreAn Word Of The Word `` Retarded `` And `` Dumb ``1392 Words   |  6 Pagespeople when used incorrectly. I became invested with this issues when my brother was born with down syndrome. The word â€Å"retarded† was indifferent to me before my brother was born, but it was something I never said. It wasn’t until after my brother was born that the word would make me sick to my stomach. I heard this word being used daily to describe people who were acting â€Å"stupid† and â€Å"dumb†. The improper usage of the word is something I am passionate about because I do not want my brother growingRead MoreEssay on Rwandan Genocide: Tutsis versus Hutus1421 Words   |  6 PagesRwandan Genocide: Tutsis vs. Hutus The many tears that stream down my face cry for the generations of my kids to come. I sit here as an innocent victimized Tutsi woman, to tell you my story of the Rwandan genocide and how it impacted my people. Through many years of pain and suffering I sit here before you to relieve my anger and install my knowledge of why the Belgium through colonization only installed more love in me toward my people and hatred towards me for not being able to help my peopleRead MoreMy Experience At A Retail Store Essay970 Words   |  4 Pages3. Your vision-hustle- the thing I need to say yes to is being optimistic. The future scares me so much I don’t step out of my comfort zone when it comes to my job. I figure since I am making money and I am able to go shopping freely and save for a vacation I am planning why fix something that is not broken. I am happy where I am with my job right now but I don’t think it’s where I want to be. Therefore, the side door I have not yet ope ned is applying to a retail job. A few towns over there is aRead MoreLaramie Project Review Essay example1584 Words   |  7 PagesA Death That Revealed the World’s Concealed View on Homosexuality The Laramie Project is a play written by Moises Kaufman and the members of Tectonic Theater Project. The play is based on the interviews of the citizens of Laramie about what’s happening in Laramie and their responses to the murder of Matthew. In addition to the various themes suggested by the play, the author wanted to present the varying perspectives toward homosexuality in the Laramie community at the time of Matthew’s deathRead MoreIslam And Muslim Will Be Used Interchangeably857 Words   |  4 PagesFor the purpose of this paper, Islam and Muslim will be used interchangeably. Islam and Muslim are words that are both used to represent the message and religion revealed to the Prophet Muhammad. As an example someone may say: I am a Muslim, my religion is Islam. Fear is a powerful motivator. In a human’s primitive subconscious mind, fear triggers a fight-or-flight response that allows us to react quickly to threats in our environment. As beings with highly developed brains however, we are capableRead MoreGeorge Cay Johnston And Investigative Columnist Wayne Barrett Essay842 Words   |  4 Pageshis own domain for almost 40 years, Donald Trump is accustomed to doing however he sees fit making major decisions. He doesn t listen to anybody by any stretch of the imagination, he s surely not listening to any individual who was on his crusade group who may have been instructing him to tone down his talk. So how might he listen to a multitude of counsels who were attempting to give him exhortation on local and outside arrangement, the military and the economy? He has a longing for the most partRead MoreSatire in 1984 and V for Vendetta1722 Words   |  7 PagesThey had begun a national project at Larkhill and, â€Å"At first, its believed to be a search for biological weapons and is pursued without regard to its cost. However, the true goal of this project is power; complete and total hegemonic domination...† (V is speaking to Inspector Finch). The political party had weaponized and unleashed a disease in the own public. This was done to create fear among the people. They then come in as the heroes, blaming it on religious groups. This ultimately gives them

Edgar Allan Poe Biography Free Essays

In the early 19th century when Poe lived, the United States was an important time for the foundation of literary development with national development. American literature has come to the American Romantic era by pursuing its own free expression based on the New World America. In my opinion, â€Å"The fall of the house of Usher† is a form that has a relatively realistic thinking about superstition and introduces a speaker who wants to think scientifically and shows the fantastic and bizarre experiences for the reader on behalf of the reader. We will write a custom essay sample on Edgar Allan Poe Biography or any similar topic only for you Order Now This novel is a representative novel that expresses the fantasy and mystery as the American romanticism literally. As well, the writer refers to â€Å"the exploration of human psychology and self† through the novel. He used the theme to create gruesome horror novels that stimulate fundamental fears among humans. First, let me introduce the characters in the novel. There are only three characters in the novel. The narrator (this novel is made up of the first person), Roderick Usher and Madeline Usher. In this novel, information about the narrator is given he is old friend of Roderick, and he visits the mansion because Roderick’s invitation. The narrator takes care of Roderick as a faithful friend, but the narrator isn’t directly involved in solving problems in the novel. He only observes Roderick and his sister and the environment. So, I think that the narrator is the reader, and the reader is the narrator. Next, Roderick is a major figure in this story. He suffers from morbidity. For example, he can only wear specific textures of clothing, and all the smells and all the light hurt him. Last, Roderick’s twin sister Madeline has long been Roderick’s companion, and she is Roderick’s second ANIMA. She suffers from alcohol and sleepwalking and doesn’t know the world around her at all. She has cataleptic that makes her helpless and has a deep effect on Roderick.Second, the conflict in the novel begins with Roderick and Madeline. Roderick was afraid of the impact he had on his sister so, he buries her alive. However, Madeline doesn’t die. Instead, she comes back to take revenge on Roderick who tried to kill her. When she kills him, the conflict between the two reaches its peak. The mansion collapse centrally the crack line when Madeline and Roderick died. I think this scene fights who will take the â€Å"I† and eventually succumbs to fighting both selves and losing â€Å"I† The writer warns readers that if they lose their self, they become like RoderickThird, the setting of the novel is Usher’s mansion, southern Paris, France. Overall, the mansion is gloomy. For example, according to the story, the narrator describes the house as resembling the image of a face or a skull with eye-like windows, and hair of fungus. This depressing house shape gives a supernatural atmosphere. This mansion refers Roderick’s ego as well. There is a â€Å"crack line† in the middle of the mansion exterior. This crack line suggests that Roderick’s ego is separated into two anima of Roderick and Madeline. As the relationship between the characters deteriorates, the crack line becomes longer and later, the crack line helps to collapse the house. This expression shows Roderick’s self is falling down.Next, the novel mood is totally terrifying. Because Poe’s expression is the Gothic interior in the house, including the desolate environment around the mansion, creating a horror atmosphere. According to the story, â€Å"Another servant, of quiet step, led me without a word through many dark turnings to the room of his master. I don’t know how to do that, I have already spoken. While the objects around me – the dark wall coverings, the blackness of the floors †¦Ã¢â‚¬  Before the start of the novel, the author suggests that this novel isn’t a normal story by quoting one of Pierre Bà ©ranger’s poem â€Å"Le Refus†. † During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens †¦ † As well, the speaker reads Roderick’s Gothic novel, it overlaps the sound of the Madeline coffin splitting up from the basement. This scene made the novel more terrifying.As I said before, the author referred to â€Å"the exploration of human psychology and self† through novels. He was worried that he would have psychosis when he was alive. I think that the author seems to express his insecurity about his psychological feelings and the consideration about his anima through this novel.As for me, this novel was interested. Actually, I’m not first to read this book. Because I like reading mystery authors’ novels such as Arthur Conan Doyle, Agatha Christie, and Miyabe Miyuki, including Edgar Allan Poe. When I read many novels, I found out that even the same mystery novelist has different writing style. Poe focuses primarily on human self and psychology. Especially, this book has a humanistic and psychological plot and a gothic atmosphere. I think that these make the novel more horrific, impressive fantastic and sensual. As I mentioned earlier, the main theme of this novel is â€Å"the quest for human psychology and self†. I think it is important to find self. Because, by looking for the self, it makes it exist as â€Å"I† and it also makes me don’t forget about myself. If you lose â€Å"I†, your self will fall down like the end of a novel. It was very impressive that I could read the traces of the author’s thought through the novel. How to cite Edgar Allan Poe Biography, Papers

High School Education free essay sample

Education is perhaps the most important endeavor a person can attempt in their life. Studies show those who have a post high school degree of some kind will earn considerably more during their working years than those who don’t. Therefore the many young adults who don’t have a high school degree will be crippled in becoming successful in our workforce. In today’s society this has become a major problem in creating a better country as a whole. The ‘hard times’ that many people may have could be prevented by more preparation and education for the future simply because more education leads to greater success. Our schooling system needs to be confronted in providing a better education so that our children will bloom and create a better, more intelligent nation than today. Dropping out of high school puts people in a extenuating circumstance for the rest of their life. We will write a custom essay sample on High School Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Without a high school education it basically cripples you in achieving success for yourself in the future. This widespread of dropouts and failures not only effects themselves but also the world around them by decreasing economic growth. â€Å"Conclusions shows that economic growth is directly related to education in each country. Investing in education rapidly grows economies and raises the average level of employment. † (Breton) Though many classes may seem inapplicable to the work force or a future career, there are skills developed such as group work, critical thinking, and exposure to disciplines that one would not otherwise study offers the potential for personal growth not found in everyday life and experience. This personal growth that is developed only through school proves that everyone must have a high school education. To create a better workforce and way of life I propose to enact federal policies and requirements for our schooling system. These policies would include more financial aid, and imply less inflexibility for high school students. â€Å"The federal role in education is limited. Because of the Tenth amendment, most education policy is decided at the state and local levels. † (Policy Overview) Changing from state to federal would be the first part of my solution. With the change in rule there would also be the policies enacted to ensure a better education. More financial aid would go to the school and students to provide a better education. From this financial you can expect higher teacher salaries, more teaching jobs, and a better learning environment. Implying less inflexibility for high school students could be many things. One would be having no states test to graduate, and instead have comprehensive exams by the school to test the knowledge and skills of their students. Also have the school to use teachers and counselors to be more involved in each students life for the struggles they may be having concerning necessities and school. Our high school education system is clearing not working and needs to be refined. The amount of people being able graduate needs to improve so that our nation as a whole can grow. By using my solution to this problem you can see a much better education system. The State role would be changed, and there would be a completely different education system to ensure everyone people graduate from high school. There would be no student failures, and dropouts from the policies enacted by a federal not state rule. From this you can see higher graduation rates leading to more economic growth for our country. â€Å"America found its growth hormone after the Second World War in the incredible educational success of the GI Bill. †(Bencini) Studies in education have proven that more education and reform leads to economic success and growth. My proposal to this problem would reform and create our society better as a whole, and make a more intelligent or sufficient world than today. Education is perhaps the most important endeavor a person can attempt, and dropping out of high school puts people in a extenuating circumstance for the rest of their life. This leads to less economic growth and higher unemployment rates that deprave our economy. To create a better workforce and way of life I propose to enact federal policies and requirements for our schooling system. This include more financial aid, and more inflexibility towards our school systems. We need to call for our politicians to improve our schooling system because the cause and effects of students not completing school leads to failure and less success. From more education leads to greater success so the key role in our nations future is our youths education. Works Cited